Know The Influence of Music on Consumers

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical environments influence people through their emotional impact. How music influences consumers can be broken down into…

How to effectively use music with on-hold messages

How to effectively use music with on-hold messages

If you’ve resisted using on-hold messages or music when for customers on the phone, you’ve missed out on major branding opportunities. Finding ways to successfully brand yourself over the phone brings a more professional image and increases profits by leveraging your on-hold message. Statistics show the latter adds to your bottom line by bringing better…