Where is the heart of technology

Where is the heart in technology?

Technology can seem like a cold industry to get into for a creative thinker like me, but I can tell you that there is more heart involved in this business than you would ever expect.

Advertisements
3 Cardinal Sins of on Hold Messages

3 Cardinal Sins of on Hold Messages

Some organizations make the mistake of thinking that a custom on-hold message is “extra credit” – an optional accessory they can get around to when the time is right. But when you really analyze the situation, it quickly becomes clear that a powerful on-hold message script is essential right from day one.

Creating the perfect escape through music

Creating the perfect escape through music

Creating the perfect escape through music just became easier thanks to a study conducted by the British Academy of Sound Therapy. Weightless by Marconi Union solidly took the number one spot, making listeners 11% more relaxed than any other song. Listener’s anxiety levels fell a remarkable 65%, a full 35% lower than their normal resting rate.…

The Science Behind Background Music

The Science Behind Background Music

Whether music is over the airwaves in a store, or heard by a customer on hold, background music immediately sets a unique mood. Considerable studies have been done in recent years about how background music affects people. Studies have shown that background music can even influence customers into impulse purchases. Specific genres become emotional triggers…