Know The Influence of Music on Consumers

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical environments influence people through their emotional impact. How music influences consumers can be broken down into…

Powerful Portals for Remote Management

Powerful Portals for Remote Management on the Go

We think you’ll agree that as business management gets more complicated, finding ways to juggle so many plates can become problematic without better organization. Fortunately, the online world provides many creative ways to make this happen through the cloud; simplifying business management to a point where business owners can manage technology through any mobile device.

Creating the perfect escape through music

Creating the perfect escape through music

Creating the perfect escape through music just became easier thanks to a study conducted by the British Academy of Sound Therapy. Weightless by Marconi Union solidly took the number one spot, making listeners 11% more relaxed than any other song. Listener’s anxiety levels fell a remarkable 65%, a full 35% lower than their normal resting rate.…

The Science Behind Background Music

The Science Behind Background Music

Whether music is over the airwaves in a store, or heard by a customer on hold, background music immediately sets a unique mood. Considerable studies have been done in recent years about how background music affects people. Studies have shown that background music can even influence customers into impulse purchases. Specific genres become emotional triggers…

How to effectively use music with on-hold messages

How to effectively use music with on-hold messages

If you’ve resisted using on-hold messages or music when for customers on the phone, you’ve missed out on major branding opportunities. Finding ways to successfully brand yourself over the phone brings a more professional image and increases profits by leveraging your on-hold message. Statistics show the latter adds to your bottom line by bringing better…