Digital Signage Will Not Be Ignored

Digital Signage Will Not Be Ignored

Digital signage is growing. Businesses are using digital signage throughout their establishment to go green, save money, and increase customer interaction. Changes to the design or information within digital menu boards, itineraries, and community calendars are remotely managed and alterations such as price updates are complete within minutes. Establishments use small versions of digital signage…

Know The Influence of Music on Consumers

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical environments influence people through their emotional impact. How music influences consumers can be broken down into…