Digital Signage Will Not Be Ignored

Digital Signage Will Not Be Ignored

Digital signage is growing. Businesses are using digital signage throughout their establishment to go green, save money, and increase customer interaction. Changes to the design or information within digital menu boards, itineraries, and community calendars are remotely managed and alterations such as price updates are complete within minutes. Establishments use small versions of digital signage…

Know The Influence of Music on Consumers

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical environments influence people through their emotional impact. How music influences consumers can be broken down into…

3 Cardinal Sins of on Hold Messages

3 Cardinal Sins of on Hold Messages

Some organizations make the mistake of thinking that a custom on-hold message is “extra credit” – an optional accessory they can get around to when the time is right. But when you really analyze the situation, it quickly becomes clear that a powerful on-hold message script is essential right from day one.

Creating the perfect escape through music

Creating the perfect escape through music

Creating the perfect escape through music just became easier thanks to a study conducted by the British Academy of Sound Therapy. Weightless by Marconi Union solidly took the number one spot, making listeners 11% more relaxed than any other song. Listener’s anxiety levels fell a remarkable 65%, a full 35% lower than their normal resting rate.…