Whether music is over the airwaves in a store, or heard by a customer on hold, background music immediately sets a unique mood.
Considerable studies have been done in recent years about how background music affects people. Studies have shown that background music can even influence customers into impulse purchases.
Specific genres become emotional triggers and in the study customers in a restaurant reacted to American oldies by ordering hamburgers and hot dogs, and when classical music was played their tastes became much more refined. The results go on to state that the music invoked specific memories and emotions for the participants.
In 2015 a scientific study done last year identifies the correlation between memory function and music and that participants reacted differently based on their age group. Their findings indicated that the younger generations were not as distracted by the background music while responding to a memory test while the older adults did not perform as well under the same conditions. The results suggest that the younger age groups may be more adept at multitasking.
What does this mean to business owners in relation to the selection they use for their background music?
By changing your music set list often, you can appeal to different emotions and age groups. Perhaps you want to focus on music that matches the feeling you want your brand to represent. Or encourage more holiday purchases by playing music that brings out the festive side of your customers.
Sound Suite bundles both Background Music and Message on Hold into one online portal. Sound Suite requires a Nel-Tech Labs ILINK-2GB messaging system to work. Our service can connect you to your existing ILINK, or you can easily rent or purchase one from us.To keep our set lists fresh, we also let you rate the provided songs and give you freedom to send us feedback. We share these comments with the artists so you can influence their future music admissions. Let us help you with your background music ideas through Sound Suite. Contact us at (630) 518-9600 to for a demonstration and see for yourself how easy our customization features are.